There’s something to be said for Truth in advertising these days. When Mat & Aubrey set out to make a great tasting and highly refreshing American Lager, the four words kept bouncing around the room. America Loves Cold Beer. Who loves it? America loves it. What do they love? They love Cold Beer. So they decided to keep it simple and create a great brew – they made it right here in America. We suggest you serve it cold. We think you’re going to love it.